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Workout, Turnaround Media, Advertising, Marketing
- Negotiated $3.75 Million Acquisition
- Negotiated Settlement with Creditors
- Negotiated Terms with Bank
- Created Marketing Strategy
- Created Quarterly Promotions
- Increased Ratings
- Increased Sales
- Reduced Operating Costs
- Negotiated $5.75 Million Sale
Workout Systems, Engineering, Manufacturing
Arranged takeout financing - senior debt, subordinated debt and equity - to avoid equity penalty of 33% and exit bank workout.
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Workout DTC, Retail, Manufacturing
Arranged takeout financing - senior debt and subordinated debt - to exit bank workout.
"Stay the course, one step at a time."
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Turnaround
- Negotiation Acquisition
- Arranged Equity Financing
- Negotiated Bank Financing
- Developed Marketing Strategy
- Eliminated Inefficiencies
- Improved Productivity
- Lowered Operating Costs
- Reduced Staff by Over 50%
- Increased Sales 300%
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Turnaround, Transformation
- Increased EBITDA from $3 Million to $40 Million
- Increased Sales from $550 Million to $600 Million
- Cut Fixed Overhead $10 Million
- Implemented Sales Reporting System
- Implemented Sales Quoting System
- Implemented ERP System
- Implemented CRM System
- Executed Sales Force Effectivenes Program
- Implemented Outbound Call Center
- Consolidated Plant Operations (eliminating 2 of 8 plants)
- Created Corporated Shared Services Group for Financing and Information Systems
- Streamlined Supply Chain.
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Reorganization, Turnaround, Start-Up
- Eliminated losing DTC and media business
- Eliminated losing institutional "green" sanitation solutions business
- Launched new Union Spring Healthcare business on limited budget in 30 days.
- Outsourced fulfillment operations
- Oversaw creation of new product development
- Oversaw sales and marketing functions
- Raised equity capital
- Raised equity capitaltiations of sale to publicly traded pharnceutical company
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